Why do so many internet marketers waste their time on ineffective practices and outmoded techniques that stopped working before the start of the new millennium?

There is one thing that matters (and one thing only) in the realm of internet marketing: Converting the random web surfer into a pre-qualified, pre-sold visitor to your website.

Does Google Adwords pre-sell your visitors? No, not really.

Does your banner on an affiliate website pre-qualify your visitors? No, not really.

There is a way to drive a stream of targeted, pre-sold, pre-qualified traffic to your website. Write a few articles that are interesting, helpful and unique. It's that simple, really. Take a look at how getting a few articles published makes a world of difference in your actual conversion to subscriptions and sales.

A FREE SAMPLE

When you give someone some very good information in your article, they become familiar with your work. Think of your article like the "free sample" you get at the grocery store. You try the bit of pizza or the latest cheese spread, and then you buy some to take home for later. Your article introduces your expertise and gives the reader a look at the quality of your work. They become familiar with you, with your point of view, with your "take" on things.

Once someone has finished reading your article, they will have a "feeling" about what you have written, and they will agree or disagree with your stand on the topic. Those who agree with you are more likely to visit your website to hear more of what you have to say.

These are pre-sold visitors, people who come to your site open to what you have to say, like the way you say it, and are more likely to become subscribers or buyers.

AUTOMATIC TARGETING

When you write an interesting, helpful article, newsletter editors seeking good quality content will want to publish it. These publishers know their audience. Most newsletters are published around a particular topic or theme. The subscribers to this newsletter are interested in this theme, that's why they continue to be subscribers. That means that when your article appears in this newsletter, it is automatically reaching your pre-qualified, perfectly targeted audience.

Combine perfect targeting with your ability to pre-sell your visitors and you have a recipe for success. Now you only need one more thing