3 Techniques to Put Your "Resource Box" on Autopilot
If you write articles then you also write resource boxes. Do
you think much about what you put in your resource box? In
fact, do you think much about the resource box at all?
If not, then you should. It is probably the most important part
of your article!
But what should you put in your resource box?
Here are 3 effective techniques to use your resource box to its
maximum potential. Remember, the resource box is a call to
action. Write it so your reader takes action. That action
should be either to send an email or visit a web site.
1. Join Your Newsletter
Write a couple of different resource boxes that enable people
to subscribe to your newsletter. Make sure you have sign up
instructions, a link back to your web site (where they can sign
up there if they want to) and try to give something away for
free. Telling your visitor they are going to get something for
free when they sign up is a great way to encourage subscribers
to subscribe.
All this information needs to go in the resource box so make it
compact and catchy.
2. Sell Something
Got something to sell?
Tell everyone about it in your resource box. Make sure you
include a link back to the particular page in your site where
you sell the product or service. Make it as easy as possible
for them to purchase. Also make sure you include your email
address in the resource box so people can contact you for more
information.
3. Promote Your Affiliate Program
If you are in an affiliate program, you can promote it in your
resource box. Have a link to the product or service itself, or
better still, provide a link back to your web site that then
redirects to the affiliate program site. You will need to set
up a separate page to do this.
However, make sure the affiliate program site you are promoting
ties in with the content of your article.
The resource box is a powerful but underused marketing tool. By
using a number of pre-written resource boxes in these 3 key
areas you can put your resource box on autopilot.
This will mean more traffic, more subscribers, more affiliate
commissions and more sales!
About the Author
David McKenzie of http://www.brisney.com produces a free twice
monthly newsletter for affiliates. Sign up by sending an email
to mailto:brisney@brisney.com?subject=subscribe and receive
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