Different Ways to Run an Effective Fundraising Campaign
To raise funds for your non profit, you may have to think
farther than just relying on ordinary fundraising activities
like raffles and selling campaigns. There are several secrets to
your fundraising campaigns, which are not available anywhere in
many of the books and online resources.
1. Real-time Advertising: This is a surefire method that can
project your fundraising idea to potential donors. You can
advertise your non profit over internet, radio, print media and
television. 2. Letters: Well written and professional letters
will carry your ideas across to those donors in beautiful words.
You will need to include plenty of evidences and supporting
materials like annexure, pictures and tables. 3. Internet
Communication: It is quicker to communicate through internet.
Also you can direct your donors to glance through your website.
4. Telephone: The oldest method of communication apart from
letters. Though it is very difficult to project your image
across the telephone line, it can still be used to your
advantage. 5. Mutual Dialogues: Face to face conversations bring
instant and quick results. You'll need to learn the tricks of
personal communication to be able to project your idea. 6. Grant
Proposals: These are very formal in nature and possibly the most
efficient method of projecting your fundraising ideas. You may
also need to be thoroughly professional in writing a scientific
project proposal. 7. Referrals: If you have good contact, which
can carry across your messages and ideas, you have probably hit
a goldmine. Unsolicited and non-referred proposals do not really
carry much weight with donors.
These are some of the most common ways by which you can create
fundraising opportunities. This not all, there is more to it! I
have several other innovative secrets in my book. Here are some
of them:
1. Project fairs and notifications by corporate giving bodies
are possibly most viable ways of projecting your ideas. 2.
Seeking donations and funds from NGO's like Rotary International
and Lions also work to your advantage.
These practical ways did prove very beneficial to us, during our
fundraising exercises and to our pleasant surprise, we could
discover their magical properties, only after we started
collecting some meaningful non profit funds.