l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)

Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession.

2. Invite the editor to call you anytime the paper is doing a story on your field.

3. If you offer to work for free initially, it should be easier to get published. And this will show the editor your ability to generate interesting, informative copy.

4. Suggest a question/answer column about what you do. Develop a