Book that Appearance or Signing
Once an author finished that manuscript, submitted it to a
publisher, who accepted it and printed it, the proud writer
holds it tenderly. The work, however, is not over: The author
can't sit back and watch the royalties accumulate. He or she
needs to publicize the book many ways: one way is through
signings. For those who don't know, a signing is when an author
appears somewhere to "sign" or autograph copies of his or her
book, another step in promoting a writer's business. Since such
occasions don't magically appear (although some authors have
publishers who help), authors need to plan signings or
appearances as carefully as they did their books.
As in any business, the product must be well constructed, with
no faults that would create problems for the consumer.
Therefore, a well-written book should be ready to present to the
public. After the book is written, published, and in hand, then
promoting becomes the next step.
Appearances in front of groups is one way. Are there writing
groups in the area? If the book is appropriate for high schools
or colleges, an author can send a flier showing his/her areas of
expertise and offer to speak or hold a workshop. One might offer
to speak at church groups, community activities, or writing
conferences. Having a large poster of the speaker's book on an
easel beside or behind her is one way to present the book. At
the end of the speech, one can mention that she has some of her
books, give title, with her and will be available to sell and
autograph them after the meeting closes. Not only may a few
books be sold, but the author's name and book has appeared in
public.
Talk to local bookstores: Some will sponsor a signing. One of
the stores in my community doesn't have good turnouts for
writers of adult books, but if the author has a following as
found by giving speeches or workshops in the area, the owners
will sponsor him or her. Therefore, preparation may be
necessary. I am working on making some presentations and
appearances to build a following.
Attend writing conferences and take advantage of autograph
sessions. I attended a book festival about two years ago. I had
my first book in hand as I took part in a panel discussion about
writing poetry. I had registered for a table during two sessions
of signings. My name became known to more people, and a few
books were sold. I've joined a state organization that is
holding a conference just twenty miles away from where I live. I
will be attending and taking advantage of the autograph party.
My books will be in the bookstore manned by owners of a local
bookstore.
Look for community receptions or events for authors. Our city
has an authors' reception every year for local authors. I
attended this year with two books in hand for the signing
opportunity after the reception. I didn't sell many books, but I
made contact with a major state author who does book reviews. He
will be reviewing both books, which is always a help in
promoting one's books. I also left books in the society's book
store on consignment.
To book a signing or appearance, read the newspaper, send out
fliers to advertise your willingness to give speeches or
workshops, visit local bookstores. Take advantage of local
literary "happenings." No, opportunities might not look for
authors, but authors can find those opportunities if willing to
search. Promoting one's writing is a must for building his or
her business.