Most Important Thing that Actually Leads to Income
When running a business, it's easy to 'keep busy' but not
actually get much done. IN fact, most entrepreneurs I meet are
pretty much slaves to their business and are NOT living the
lifestyle of their dreams! How do you avoid falling into this
trap where you are spending so much time for so little result?
The key is this: Everything you do needs to be progressing
towards a sale! EVERYTHING. Every action. Every thought. Yes,
everything. Marketing, training, meetings, presentations, etc.
If you are not training your staff, associates, etc to to sell
at each point of contact with a prospect/customer, you are
missing out on massive profits. Each action you and those you
work with take should be moving that prospect/customer closer to
a sale. There are several ways to 'sell' someone your products
or services, regardless of where they are in the buying process:
- Have a prospect purchase initial products or services - Upsell
additional products at the point of each sale - Have your
customers buy more products each time they return - Have your
customers buy more often Regardless of whether or not someone
has just found out about your company, or if they've been a
loyal customer for years, there is always room to make
additional income - as long as you are constantly leading people
towards a sale in every aspect of your business in which you
interact with a customer. I have found firsthand, in my own
business, and then through the years consulting for other
businesses, that when you make THIS shift, you achieve what I
call the 80% shift. What is it? You spend 80% LESS time and make
80% MORE money