Online Registration Success: Add Value Before the Event
Reminder emails are an excellent way to garner additional
registrations and keep people interested in your event. But did
you realize they can also add greater value for your
attendees?
The Basics
Most online registration systems have options for automated
reminder emails at time frames that you determine. Use this
capability to increase your attendance, develop more rapport,
and increase referrals. Reminder emails keep your registrants
interested and looking forward to your event.
Getting More From Your Mail
The super-charging trick is to give additional value in these
emails... a tasting of a topic that will be covered at the
event, an article from one of the speakers, an industry
whitepaper, or hard-hitting controversial questions facing the
industry. You're not giving away the cow by passing out free
samples of the milk. If people are reading about the topics you
are presenting, they are going to be excited about your
event.
What to Do
Maybe just before the golf tournament, you send a blurb from
Tiger Woods on how to putt. For your technology conference, send
out a short article from the Electronic Frontier Foundation
about how the internet will change in the next 5 years. Give
something that would add value and color to your registrants'
lives... anything that would cause them to feel like the event
organizers have obviously done their homework and, therefore,
the event is going to be super valuable, too.