80% of your Web site is Maintenance!

Once your Web site is up, you must maintain it. That means changes, and each time you make a change, you may make a mistake. I'm really grateful when people point out my Web glitches. You too can be more proactive by checking your Web site each week.

If your visitors get a link that doesn't work, see incomplete instructions, or read your dull instead of passionate copy, they will leave your site immediately, and not bookmark it.

Before you invite potential buyers to see your masterpiece you need to check and correct all parts of your site, and especially the home page. Use the last four of the seven tests below to guarantee you loyal customers and clients. The others from 1-3 are in part one of this piece.

4. TEST YOUR PRICE. A price that is too low is as bad as a price too high. Too low a price devalues your product or service.

Potential clients or buyers may think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your preferred audience wants, you must price it accordingly. If your service is invaluable, be sure to charge what you're worth. You can find a free article on how to price your eBooks on the site www.bookcoaching.com.

Send an email survey to your friends and associates. Ask them to think like your potential buyers. List the benefits for each product or service. What will they pay for your product or service?

Always start your prices high. Later you can offer a discount.

5. TEST YOUR HOME PAGE COPY. Change testimonials or pictures every so often. Redo your opening page and closing page. Instead of "Subscribe to my ezine," put a short testimonial from a famous person in your field right before the ezine sign up form.

Always give your visitors a reason to buy. Make your copy "you" oriented. Dan Poynter, author of The Self-Publishing Manual, said this about the free monthly ezine "The Book Coach Says