7.5 Ways To Get More Sales Through Your Web Site


Yes, apparently - websites are supposed to make money! Somebody came up with the strange idea that it's really not enough to spend thousands on your site, hundreds of hours creating the content and then sitting back to admire you, and your developer's work. No - apparently it is now 'cool' to have a web site that actually makes it onto a sales column in your chart of accounts.. 'Return on in investment' is a good phrase that's being thrown around - what are you actually making from your web site in cash terms? Ever thought about that?

Well, you should be thinking about it. Not only should you be tracking where the money is coming from but also where it's gone to. No point kidding yourself - it wasn't cheap was it? There was the developer's costs, the graphic design costs and hopefully some costs set aside for taking on web site marketing experts to get your site found (see magnet4web - they come highly recommended). So, anyway, track what you've spent and then see what's coming through the door rather than going out when it comes to your website. To help you - in what is a constant review and improve process - here are 7.5 ways to get more sales through your web site.

"Get On With It!", I hear you shout, "Tell Me The 7.5 Ways To Get More Sales!"

1. Use a professional web developer to build the site in the first place.

Don't cut corners or budgets. How many business owners have an idea for a business and then take up the science of bricklaying to build their own shop or premises? Exactly - don't do it. Your job is to run your business effectively and worry about where the profits are coming from - not designing websites.

2. Use a professional graphic designer when your site is being developed.

If you use your mate next door we can all tell. It might keep your wallet heavy but hey - if you want a website that looks a million Lira - fine. A rough, made up just now, rule of thumb is to spend 10% of what you would like the web site to make. Just think about that for a minute when you get Dave from down the pub to 'knock you one up for