Safelists And Why I Havent Even bothered Yet
First, let me say this, I DO have every intention of starting a
Safelist Marketing Campaign early this year, BUT,
Right now I Havent ever touched a safelist, and when I explain
the reason why, strange as it may sound to those of you here
looking for advice on using safelists, but my very reason for
NOT using safelists will HELP you to make more money with
safelists, if you are using them now, or even thinking about
getting into them.
Listen folks, I dont like to give out advice on how to do
something that I havent had personal success with using, it is
for this exact reason that I AM NOT going to suggest any
safelist related resources to you, or any safelist marketing
tips, all I am going to do now is tell you why I DONT use
safelists right now, but why I DO have every intention of using
them in the very near future.
First of all, What Exactly is a Safelist?
remember we have to look at this from our Broadened Marketng
Eye, if you've been reading my other articles you'll understand
what I mean, your focus should always be on A) how to get more
exposure and B) how to make the most out of any particular kind
of exposure.
Bearing this fact constanly in mind, Imprinting it into the back
of my head with a Mental Branding Iron, Whenever I see any
website or any kind of Marketing material I analyse it straight
away, I try and figure out A - the strategy behind the Website,
how does the owner intend to make money, what kind of people is
he going to try and appeal to, who if anyone is going to be
interested in this website, how did I get there, etc etc, This
helps me to judge to myself if a website is going to be a
worthwhile endeavour on my behalf in using their services.
Now, what does this have to do with Safelists, and Why I dont
use them?
Well, when you go to a Safelist Website, have you analysed it
like I mentioned above?
Whats the Strategy behind the website, a Safelist Site? This
ones easy, the STRATEGY is give away something free, to build a
list. Perhaps also offer Extra Benefits to encourage people to
upgrade to Paid Memberships, then perhaps offer refferal
incentives if offering paid membership, to increase members.
Thats a Straight Forward enough Strategy,
How does the owner intend to make Money? 2 Primary Ways really.
You know what a Safelist is it's a giant email list that each
member can use to email their message to all the other members
at certain intervals. Using the strategy described above the
owner can make money via Marketing to his own list of members
and/or by giving extra privileges, such as, more frequent
mailouts etc. That's it, the owner can Market the Memberbase
with products via email, or Sell Premium Features.
I know you probably completely understand those points and are
bored, but I dont want to go straight to the next points without
going over the method of Analysing Sites, for those that dont do
this already You Really Really Should Be! So the next point
what kind of people is he going to try and appeal to? Quite
simply, the owner of a safelist is going to be appealing to
people with their own online business, who want to increase
there optin list, or build their traffic, thats it. The owner
builds their list, and can make money with premium offers, but
there primary selling point is offering access to their whole
"safelist" on the basis that the others can mail to you. The
Safelist owner is appealing to everyone with a website, just
about, because mostly everyone with a website wants more
visitors/subscribers. The Safelist owner has a broad market.
what kind of people are ACTUALLY Going to be interested in this
service? Well, the safellist owner pretty much has it covered,
lots of people wil sign up to his safelist in the hope that when
they make a mailout they can get some extra exposure for their
business,
Okey Dokey folks, lets weigh it up, its looking good for the
Safelist Owners!!! Ha, but thats not the point here, Do I want
to use this service to try and market my product? Well, lets
see, I've either got, the Next Best Marketing Opportunity that I
want people to join(qute a common one) OR I have some kind of
new product, like a new engine mod, or a guide to cutting
figurine hedges, or something like that.
Do I want to use a Safelist,
No, Not really, my product wouldnt really be appealing to anyone
there, they arent there to look for new things to purchase, the
only reason I can mail to all those guys is because they can all
mail to me!! I didnt have any intention of buying, all I
intended to use the Safelist for was to try and sell MY
Product!! IN FACT, You know what, perhaps I Did sign up, and got
LOADS of emails I couldnt even read them all, so I set up a new
email and left that old address to clog up, I dont even look at
it!! All I signed up for was to send emails, Imagine, if the odd
member Does perhaps look quickly down his ever growing list of
emails to delete, just to see if there is anything of interest,
and comes across my Gardners Guide or Join My Downline, bet
they're thinking "yeah right, I want YOU to join MY downline, or
buy MY guide to gardening!"
Do You see my point here, if you try and picture a typical
scenario, involving the product in question(safelists here but
it applies across the board), you can get a picture of whats
going on, are they gonna want to buy your product do you think?
Not really, Do you even think they are going to read your email?
Likelihood, NOT!!
Hold On Hold On. I know I know, its like, "Hey Martin, your not
helping us here, whats going on"
Its Simple, Due to the fact, that the people on the safelist are
trying to get their own customers, just like you are, then they
probably dont want to buy your product, or join your team, or
downline. Why would they, their only trying to do the exact same
thing you are, why dont you use Them? Join Their Downline?
Exactly, neither will they yours,
Not Unless, you happen to be selling something that DOES appeal
to the Safelist member
Really the only thing that is going to appeal to the safelist
member is something that is going to build their optin list or
help sell their product.
Basically that's it!!!
If your not selling something that's going to help build a
safelist members business then you've got no business being on a
safelist. Simple as that.
If you do happen to have the product that fits into the criteria
of actually appealing to a safelist member then of course you've
now got the whole problem of how to get them to read your email
out of all the other's they'll be receiving.
How to get your safelist mail out of the safelist junk box, and
into the "Safe Box"?
Check out my next article coming soon, How To Save Your Safelist
Mail From the Safe Box Hole of No Return.