Increase your rate of sales by over delivering on your giveaways
So, you have decided to market on the internet. You researched
the market. You waded through all the technical jargon of how to
make a website. You registered your domain. You set up your auto
responder, now you need to find some ebook to give away so that
you can build up your mailing list. This is the point where many
newbies are bound to make a critical mistake. You have already
spent a good amount of money for all the setting up of your
website. The next month's bills are on the horizon if not upon
you already. The pressure is great to get some sales going. The
temptation now, is to just grab any old ebook to give away as an
offer to your visitors in return for their email address. Do not
do it!!! Look at it this way. Do you introduce yourself with a
smile or with a frown? Giving away something of little or no
value to your visitors is a frown. No matter how good your
product is, most people are not going to by until about the
seventh contact with you. If their first impression of you is
negative, you can kiss their business goodbye. I am talking from
personal experience. I recently came upon a really cool website.
The owner of this site offered a free newsletter. I signed up
not thinking much about it. At that point in time I was
considering creating an ebook in PDF format. My problem was that
I did not have $300 to spend on a PDF writing program. The first
free newsletter arrived from the "cool website". Well that was
my lucky day. In the newsletter this guy gave me a fantastic
tip. He showed me how to create a PDF ebook with totally free
software. Just one little insight contained in a free newsletter
saved me 300 bucks, and that was only the tip of the iceberg.
Don't you think that I will now think that this guy is worth my
trust? Well here is how much I can trust him because he over
delivered on what he promised. I am writing this article because
he told me to. The moral of the story: Deliver more than you
promise, it will translate in trust, good will and most
importantly, more sales.
For the cool site that over delivers
http://www.internetprofitmentor.com 14 hours of free internet
instruction.