What Exactly Is This Blogging Thing Then
Everybody is raving on about blogs, it seems everyone has one,
and it seems that everyone is telling you that if you want to
get on in Internet Marketing you need one too!!
But what exactly is this Blogging Thing??
OK well like everything else, theres the Long answer, the short
answer, and Martins Answer(often quite similar to the long
answer, only, well, better:-) )
Blogging, Like MOST of the other New Trends, isnt actually new
at all. Blogging has actually been around for quite some years
now, I would probably say its Infancy was pre-2000 if I really
wanted to push it back.
A Blog, or Weblog, is qute simply an Online Journal or diary.
BUT, Thats not what people Nowadays mean, when people talk to
you about Blog and Blogging, they are *Really* talking about
using this Blogging software to run your sites.
The Simplicity and Design of the software enables even the most
technically challenged to add updated fresh content to their
webpages, basically if you can type and use Word, you can run a
Blog, this in turn is why it is becoming ever so popular, and
also why most people do use it for, or at least most people
*Were* using Blog and Blog software to run little Personal Diary
Blogs.
However, what it really is, is a way to have a Regularly updated
website related to your Business or Theme at the push of a
button.
Here are the three most popular "blogs" at the time of printing
this, they probably will remain like this for a long time, but
although these are "Blogs" they are more along the lines of an
actual real content website, rather than a Personal Diary type
blog
# 1 Boing Boing: A Directory of Wonderful Things 67,001 links
from 19,265 sites. # 2 Engadget 65,581 links from 14,884 sites.
# 3 PostSecret PostSecret is an ongoing community art project
where people mail in their secrets anonymously on one side of a
homemade postcard. By frank warren 21,503 links from 12,892
sites.
The MAIN Difference between a blog and a standard website, is
the fact that Bloggers tend to be more Personal, tend to leave
more of a Personal Stamp on their work. Thats why those first
two sites above are WAY more popular than if they had just been
a standard Impersonal Website.
DONT Let this Blogging Craze Confuse you, its really not that
complex, or infact that different to things you may already be
used to, dont worry about this whole "Blog Revolution" thing, it
is more of an Evolution than a Revolution, and the evolution
involves Websites and Online Business in general, not Blogging
on its own, Blogging has simply become a tool to enable the
following things -
Through Free services such as Blogger, anyone anywhere anytime
can start a website, without having any technical knowledge.
Through Blogging software, it has become easier and easier to
add fresh orginal content to your website on a regular basis,
Bloggers Share information, ideas and thoughts with eachother
through reading eachothers blogs and talking about them on their
own blogs,
Those are the Simple Elements of what Blogging is.
When you start looking at the Software running the Blogs, and
the Functions it has, you can see even more benefits, and why it
is Much Much More than just "a Weblog" I am talking about, I
want you to understand that Blogging is an ESSENTIAL Part of
your Entire Marketing Campaign, along with Article Marketing,
Search Engine Optimization, and all the other aspects I cover,
blogging is essential.
BECAUSE, Not only does your average Blogging software enable
Push Button Content Updates, BUT it also has the ability to do a
MULTITUDE of the Mundane tasks we have to undertake to build our
traffic up to our websites.
Your Blogging Software can pretty much take care of all your On
Page Search Engine Optimization AUTOMATICALLY!! All you need to
do is post new content!!
Blog Softwares can automatically reformat your content into
different Code Types readable by Different types of technology,
with a little help, your blog could kick out pages viewable in
Web Browsers, Palm Pilots, Mobile Phones, and perhaps the best
one at the moment is RSS!!
Yes, your blog will easily produce a Reformatted version of your
webpage that can be Syndicated by other sites, read by people
directly on their desktops, and much more!!
I do cover a Wide Range of Advanced Blogging Tactics which I
wont go into here as I would be here for TOO Long!!
Quite Simply, a Blog, is a Software to Power your websites, how
you decide to use it is up to you, but one thing I WILL STRESS
here at the end is that The Whole Idea behind the fact that
blogs are easy to use is to use them Well, and update them
regularly, to see the full benefit. Its because of this fact,
that a *Good* Blog should be updated Regularly to get the most
benefits, that Most Blogs are really qute a Personal Type Weblog
but DONT let that start to limit your thinking about what you
can do with a blog, look again at the Top 3 blogs, go to
Technorati.com and look at the biggest blogs,
Dont you think, actually, that Most of the Big blogs look more
like a Magazine now, rather than a Journal or Diary?
Remember what I said about Evolution and not Revolution?
You can use a blog for whatever you want, all I stress, is MAKE
SURE you use it, and use it every day(or as often as you
possibly can regularly)
Thats it for that, more will come soon, thanks for reading!