Make More Money Marketing by Niche
So, Every Tom, Dick, and Harry (a truly British expression I
apologize) wants you to buy their Brand New Niche Marketing
Product, Niche Websites, The New Niche Explosion, Nichey Nichey
Blah Blah Blah!!
People are going on like this is something NEW!!
Well sorry if I am coming across as a bit blunt or even arrogant
here with this as an introduction to the basics of "Niche
Marketing", but I did warn you all that I don't hold back, and,
well, phooey!!!
I CANNOT BELEIVE, that anyone who is seriously thinking of
starting a business of their own, (remember I know your here to
learn to be a good Internet marketer, and IM is a business too,
first and foremost) didn't do what any *Serious* business
*Should* do as STANDARD before even venturing into starting up,
and thats assess their target market, determine what the core
needs of that market are, and then Realize Why your product is
giving them something that no other product quite could.
Is your market Saturated? Are there hundreds of other people
offering the same product as you? If there IS, then you only
have two ways to survive(Three if you count bailing out and
moving on!)
1 - The Hard way, or 2 - the Easy Way
If you attend ANY Business related education from the most basic
to the highest level degree, Basic Business Marketing, will tell
us to find our Unique Selling Point. and identify a target
market that our product or service will appeal to.
Now, if we have lots of competition then the hard way would be
to use the Brute Force type method and and perhaps try and
saturate the market, be the cheapest, or pay big bucks to get
some high profile adverts or whatever, some thing like this is
Fine, BUT Its the hard way because it is like Brute Force, you
need Big Resources, Lots Collateral to pull it off, ITS HARD,
However, if you take the EASY Way, you cleverly analyze every
piece of information you can gather about the broadest spectrum
of consumer that may possibly buy your product, then you
identify a SPECIFIC Need that the Brute Force competitors are
too busy to even notice, and ADAPT your product to suit their
needs.
Identify Several, perhaps, and have several "Spin offs" of your
original product?
THATS Niche Marketing
NO
Thats Basic Business 101, Didn't you take that class?
Business isn't about anything other than Knowing what your
resources are, and getting THE Most out of them, Niche
Marketing, Sensible Business thinking more like, is about
realizing HOW Flexible YOUR Resources are, then using your brain
and your Market Research to come up with unique ways of
appealing to markets No one else is catering for.
Pause for a minute.
Seriously, let it soak in because if your starting to wonder
what I am rambling on about the penny will click in a minute.
In case you haven't noticed yet, people make a product out of
anything. Depending on what their particular Resources are will
determine what sort of flexibility any person may have in Coming
up with "niche" Products.
Examples of resources would be; Expendable Collateral, or simply
Money to spend Personal Skills and expertise Expertise and
skills of partners/co-workers/employees Physical Inventory,
Specialist equipment etc, Thats just a few examples,
What are YOUR resources? Sit down, think about it, write a list.
Now, think about this, could you actually do something *Totally*
different to what your doing now with the resources you have??
Do you even KNOW all the different things that you and the
combination of your resources could produce?
I mean obviously you have thought about all these things, after
all your planning on or are in business for yourself, BUT, when
you start doing this ONE SIMPLE Thing differently, when you
start looking at your business in this One Lateral Perspective,
Niche Marketing as the people have hyped it up to be is going to
be Natural Consideration in your Clever All Round Marketing Plan.
That perspective is this -
The KEY to Niche Marketing, the KEY to successful marketing, the
KEY to any business, is COMPLETELY Understanding your market,
through *Market Research*!
I Cannot stress this enough, Gathering As Much Data about your
market as Humanly Possible means you can pin-point specific
desires and needs, that No one or Hardly Anyone is addressing or
serving!
Step Back, Look at your market, find a hole, and plug it with
your "New Niche" Product, catered specifically for that group.
Now, step back again and review your resources, do you think you
could plug ANY Hole in ANY Niche? Remember, Information nowadays
is a much sought after product especially if it's an area of
interest with little or no information, or good information is
hard to find.
What Other Resources do you have at your disposal? Could you
plug holes with products no one else has ever thought of? I can
vouch, that once you have the right tools to analyze a Broad
spectrum of information you will find holes, and you will *Make*
ways to get a product for that "Niche".
Niche Marketing = Simple Common Sense ;
Find the best ways to get the most information about what the
most people are doing, buying, searching for, andfind something
that people want, that no one else is offering and Give it to
them.
Does that sink in, theres no big secret, seriously there isn't,
no Niche Marketing Secret, if you think there is then read
through this again, if you understand, and are wondering, well
great what now?? Ha Ha, you didn't think I would leave it there
did you?
Here is a couple of tools I Use Daily to help me make my
choices, and also I will discuss in some other articles Later
here about how to Maximize Your Resources and find Fresh New
resources to Increase your potential Product Portfolio.
Step by step though, so, Have you got a list of all your
resources, have you thought about any new products off the top
of your head, could you write something about a subject that
interests you, seriously even if its sports, or Mahogany Wood
Chairs, all this information You or Someone you know/works for
you are RESOURCES -
And heres the Market Research Resources I use and recommend
http://pages.ebay.com/sellercentral/whatshot.html Find out what
the trends are currently on ebay, a good way to see what people
are buying and even what people Cant Find yet!
Http://inventory.overture.com helps to give an estimate as to
the popularity of a particular keyword, this tool bases its
results on words searched and clicked across the Overture
PayPerClick network, including Yahoo among others, it isn't
Conclusive, but gives a good idea as to Keyword Popularity.
Cross check your Overture Keyword results with the New Ideas you
have from the Ebay Hot products pages, and go to Google.com to
see how popular a Keyword is, or how "Competitive" it is, by
seeing How many other pages are listed for that keyword/phrase
too. Anything under 1 million pages is gonna be Reasonable to
achieve good Search Engine exposure, You make your own choices
though, based on your resources, and your New Found Market
Information.
Thanks for Reading