Are you having trouble understanding basic situational marekting concepts? Then this article is for you.

Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Before developing any given marketing strategy it is important to conduct some form of analysis. This should form an essential part of any business or marketing plan and should be reviewed over time to ensure that it is kept current. Many of my clients often ask me what factors are important when doing this. The following is just a raw marketing 101 introduction to what to take into account when conducting an analysis and provides a checklist if you will of the most important factors to take into account. The elements worth considering include:

Product Situation

What is my current product? You may want to break this definition up into parts such as the core product and any secondary or supporting services or products that also make up what you sell. It is important to observe this in terms of its different parts in order to be able to relate this back to core client needs.

Feel free to also discuss here which of your client