The Real Search Engine Optimization Guide

Nowadays, there is so much talk about SEO (search engine optimization) that it has become an industry of its own. Still, 90% of webmasters don`t know how to achieve high search engine positions. In this article, you`ll learn what the 90% doesn`t...

First of all, I would like to give a huge credit to Brad Callen, a man that taught me more than any other "guru" on the planet. He is so simple, and always gets to the point. you can visit his site at seoelite.com (note: In show of respect, I`m not even his affiliate, so if you buy SEO Elite, the software you must have for SEO to decimate your time spent, I won`t get a penny from it).

Back to the start. What is actually SEO- search engine optimization?

Well, in the previous articles you`ve learned how to choose a domain name for your website, how to choose a web host , how to actually make your own website and what (profitable) topic should your website be about. Now it`s time for SEO.

SEO is simply adjusting your website to get high position in the search engine results.

When you were an ordinary surfer, let`s say you searched for "jokes". What you probably didn`t know is that the first 10 websites in the results busted their asses for such positions. Admit it, you didn`t even care. You just wanted to get relevant results for keyword "jokes". Newsflash, you got them.

That`s what search engines are for: providing relevant content for their users.

Now that you are in the website development business, your goal is to get one of those top 10 positions.

Some people say it`s hard, I say it requires time. If you don`t know how to achieve high rankings then it`s hard.

You`ll learn how to do it right here, in this article, only on Construct-a-site.com :))).

Let`s start with the proven facts why should you even optimize your website for search engines like Google, Yahoo! and MSN (top 3)

Yep, totally essential. Finally, let`s start kicking SE-s asses.

Factors that affect your rankings

As my mentor Brad would say, there are 2 factors that have effect on your search engine positioning: The on-page optimization factors

  1. The on-page optimization factors
  2. The off-page optimization factors

The on-page optimitation factors

Generally, for Google- less important, for Yahoo and MSN- quite important.

There is a phrase: "Content is the king", which is totally true.

The on-page factors include how is a website built, and by that I don`t mean the design. Here is what really counts to search engines: