Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.

But although why is an easy question to answer, how is one that causes more headaches.

By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting successful strategies. Dig deeper and it is a different story:

Building a database for the future

Marketers have adopted recent EU legislation that ensure individuals