Affiliate manager time savers

What's wrong with all of you affiliate managers? True, it's essential to focus on the super affiliates, because they are the drivers of most of the sales, leads, and clicks in affiliate marketing. But that doesn't mean that those affiliates who have not achieved super affiliate status should be treated as pariahs.

The plain fact is that very few affiliate managers are bothering with the majority of their affiliates. According to findings by affiliate metrix, the top reason why affiliate managers neglect their affiliates is a lack of time. Affiliate managers do not plan to fail, rather they fail to plan. A little time management can translate into a lot of longevity for an affiliate program.

Who are your affiliates?
The super affiliates are a finite group. You are already communicating with them, but you've got to shift your paradigm a bit and fit in ample time for the others, that critical mass of producers that will be with you from month to month. If you step one rung below the super affiliates, you've got the Up-and-Comers: targeted sites that do well enough with your program to generate multiple checks each year. With a little help, they could be the next big thing in your program.

Also, you've got a large segment of Onesies: low traffic and low revenue sites that will earn one (maybe) check from you per year, hence their name. And lastly, you've got the one's to avoid