Search Engines key for women selecting UK dating sites

February 6th 2005 London, UK Women still prefer to use Google to find online personal services, but more now ask friends for recommendations. Results from a detailed research report conducted by dating firm Dating Donut show that search engine optimization and promotion is proving the most effective method in attracting women to dating sites. The survey found that over a half of single females interested in online dating will use a search engines to choose their site versus clicking through banner ads, responding to an email or even advice from friends. Search - 53% Email - 28% Banner Ads - 23% Word of Mouth - 19% Website Link - 16% Website Banner - 9% SMS Text - 7% MMS - 3% And although many online dating sites have aggressively increased their amount of search word optimization and email and banner advertising, the survey findings show that nearly 1/5 of women now rely on recommendations from friends, suggesting more females are openly discussing their use of dating sites in 2006. Conducted in January, the survey examines the online preferences, user experience and purchasing behavior of several hundred women interested in dating services in the UK. For more information about the survey or Dating Donut, please contact Rick Madden, Business Development Director at PNC Telecom on 08700 707050. About PNC Telecom: PNC Telecom Services Ltd has been a major independent player in the UK telecom services market for over a decade and became a licensed network operator in 2001. PNC serves businesses with quality mobile and fixed-line telecoms products and services. This includes core business telephony services such as non-geographic numbers with advanced call handling and routing functionality as well as fully inclusive revenue generating media products with integrated premium content and billing. Key clients include O2 UK, ATP International, Ticketmaster, ITV, and the BBC. PNC Telecom The Media Village 131-151 Great Titchfield Street London W1W 5BB Tel: 08700 707050 Fax: 08700 707040 Email: rmadden@pnc-media.com Web: www.datingdonut.com WAP: www.datingdonut.com/wap