Why Ezine Advertising Still Works
Lately I've been hearing a lot of rumblings around the internet
marketing community that say ezine advertising is dead and gone.
I have to tell you that ezine advertising is alive and well --
and still one of the most effective and powerful forms of
internet marketing available.
There are several reasons this is true but I'll simply
concentrate on three main points.
Today's ezines and newsletters are permission-based which means
subscribers want to receive these messages in their emailbox.
Responsible publishers are proactive about giving subscribers
total control over their subscription and working closely with
their mailing service to ensure as close to 100 percent
deliverability as possible. Ezines deliver because they have to
do so or shut down.
The experts in internet marketing and search engine optimization
offer wide ranging and diverse opinions about what the best
marketing technique may be, but they all agree on one point --
content is king on the internet. Content is attractive to search
engines and visitors alike. It is content that makes a site
sticky and successful. And content is one area where ezines and
newsletters reign supreme. In today's permission-driven
environment they need to deliver quality information or they'll
quickly be out of business. Imagine your ad placed in a
prominent position beside high-quality information that your
target audience wants. That is what ezine advertising can
deliver.
If content is king then links are the lifeblood of the internet.
Without links surfers could not navigate around the internet and
without links search engines will not locate web sites and
pages. Oneoften overlooked aspect of ezines and newsletters is
the powerful text link benefits offered by ezine advertising.
While most people are attracted by the immediate return of their
message appearing before X number of subscribers, they do not
realize that their ezine ad could work for them weeks, months
and years after it was read via email. Almost all ezines and
newsletters are archived on the web and because of the content
they provide often those archives are crawled regularly and
ranked high by search engines -- and provide you with valuable
back links to help increase your search engine standing.
You can dismiss ezine advertising as dead and gone and
concentrate on other forms of internet marketing. Yes, you can
dismiss ezine advertising, and you can miss out on immediate
results from a targeted audience and you can miss out on
valuable back links working for you long into the future.