What's behind those Captivating Masterpieces?
Behind a masterpiece is its productive master...
A canvass will never turn into magnificent painting without an
artsy painter. A book will only be empty pages without a
prolific writer. A web design will be mediocre if not made by a
skilled web designer. Moreover, a brochure will also be so-so if
not done by a reputable and knowledgeable printer.
Ever wonder why we have catchy and head turner brochures? Well,
aside from planning and designing, another factor is the
brochure printing process used. Brochure printing is one crucial
phase that you have to be meticulous about. It can either bring
life to your work-of-art or simply enclose it to its lifeless
and dull state.
What therefore, makes up nice, colorful and beautifully printed
brochures?
The most common brochure printing technique is digital printing.
In this technique, images and texts are transmitted from the
computer to the printing press equipment.
Another technique is laser printing. Here, laser beams brush
across a photosensitive cylinder so as to generate the
electrostatic latent images and texts. The latter are then
passed in a toner whose particles are attracted by electric
charges on the cylinder. Images and letters are then transferred
to paper. This is done by virtue of the electric voltage
difference between the paper and the cylinder. Heating and
pressure processes are then used to fixed the images and
letters. Repetition of the process is necessary for each basic
color to produce color documents.
Liquid ink-jet is another viable brochure printing technique. In
this technique, small droplets of ink are thrown through small
tubes or nozzles. Nozzles lie in a row on the print head and
move across the paper to transfer what are to be printed. Four
basic colors namely cyan, magenta, yellow and black (CMYK) are
commonly used in this technique.
Solid ink-jet technique, on the other hand, is somewhat similar
to liquid ink-jet the only difference is that ink is stored in
solid wax sticks. They are later on melted in a tiny container
and squirted to paper. After squirting, they become solid again.
The drawback though of this technique is that this is no good
for fast printing needs. It takes time to dry the prints.
Now that we have sojourned in the different brochure printing
techniques, you already have a good grasp of what to use the
next time you badly need a master to cover up your brochure
magnum opus needs.