Why to choose Payment Gateway??
What is a payment gateway...?? This Forms a basic question for
anyone starting or expanding a business. The answer is -A
payment gateway is a service that gives merchants the ability to
perform real-time credit card authorizations from a Web site
over the Internet.
Reasons for choosing payment gateway: * It reduces cost of
manually processing credit card orders * It improves control
over individual transactions * It improves customer service
through real time status of payment authorizations * It helps
you manage and increase the knowledge of your business through
detailed reporting * It improves security against malicious
credit card "attacks" * It reduces incidence of fraud *
Increases payment service availability * It reduces cost through
rapid integration with existing applications Thus by using a
payment gateway you can give your business a boost to new
heights and opportunities to flourish. Online payment gateways
for retailers have become a very profitable additional revenue
stream. Retailers have realized that by not offering online
payment services they are turning down lots of consumers and
losing substantial business.Consumers also across the world have
embraced the online payment route for buying products and
services not only from pure play online establishments but also
from offline establishments who are also now offering an online
payment option. The convenience of making payments at the click
of the mouse has caught the fancy of consumers globally, even
those who earlier were hesitant to use online payment gateways.
Lets quickly look at some of the benefits a payment gateway has
to offer a businessman.As a business owner, how does using an
online payment gateway benefit your business? Consumer base is
larger. An online payment gateway gives you instant access to a
global marketplace. Investment is low. With online payment
gateway enabled businesses, you can offer your products and
services to consumers globally, without setting up physical
stores or investing in retail infrastructure. Order processing
is faster. With online payment gateways you process orders
faster. As there would be no lead-time for receiving checks and
money to come.
This article has been submitted by paynetsystems.com, a credit card processing and
merchant service provider.