Why to choose Payment Gateway??

What is a payment gateway...?? This Forms a basic question for anyone starting or expanding a business. The answer is -A payment gateway is a service that gives merchants the ability to perform real-time credit card authorizations from a Web site over the Internet. Reasons for choosing payment gateway: * It reduces cost of manually processing credit card orders * It improves control over individual transactions * It improves customer service through real time status of payment authorizations * It helps you manage and increase the knowledge of your business through detailed reporting * It improves security against malicious credit card "attacks" * It reduces incidence of fraud * Increases payment service availability * It reduces cost through rapid integration with existing applications Thus by using a payment gateway you can give your business a boost to new heights and opportunities to flourish. Online payment gateways for retailers have become a very profitable additional revenue stream. Retailers have realized that by not offering online payment services they are turning down lots of consumers and losing substantial business.Consumers also across the world have embraced the online payment route for buying products and services not only from pure play online establishments but also from offline establishments who are also now offering an online payment option. The convenience of making payments at the click of the mouse has caught the fancy of consumers globally, even those who earlier were hesitant to use online payment gateways. Lets quickly look at some of the benefits a payment gateway has to offer a businessman.As a business owner, how does using an online payment gateway benefit your business? Consumer base is larger. An online payment gateway gives you instant access to a global marketplace. Investment is low. With online payment gateway enabled businesses, you can offer your products and services to consumers globally, without setting up physical stores or investing in retail infrastructure. Order processing is faster. With online payment gateways you process orders faster. As there would be no lead-time for receiving checks and money to come. This article has been submitted by paynetsystems.com, a credit card processing and merchant service provider.