Google Adsense Copywriting
The hardest part in getting a website off the ground purely for
Google Adsense, known as a 'mini site', is coming up with
a topic that hasn't already been done to death and then
researching your keywords with the likes of WordTracker /
Overture, and so on. In comparison, writing the content is a
doddle...relatively.
Google Adsense is great; it's basically free money once you have
invested some time. If you already have a website that is
selling a product, pasting some html code into the pages only
takes minutes and you have paying ads immediately. But what
we're talking about here is Adsense-targeted pages.
Perhaps the best advice for copywriting for Adsense is to
not provide the entire skinny on the topic you are writing
about; simply give people a taster so that they will hopefully
click a related ad on your page in thinking that the site they
are clicking through to will teach them further.
Google doesn't actually care how your copy is written. Google
doesn't penalise you for not mimicking the writing prowess of
William Shakespeare. Google works by looking at the
distribution of your keywords on the page, keyword density, is
the keyword in the title and page name, and originality, and so
on.
Aesthetically-speaking, the reason you want your site to look
good is for the visitor, whom on pondering your site for the few
nanoseconds it takes for the human brain to decide whether your
site is any good or not, will stay there, browse the content and
click on an ad if they feel enlightened.
You don't particularly need to worry about making it pretty for
return customers, as people who keep coming back to your pages
are less likely to click on an ad anyway; which is the whole
purpose of making the site in the first place. What you want are
unique visitors to the site and to get them to click through.
A few basic tips on copywriting for Google Adsense:
The first couple of paragraphs are the most important,
particularly the very first one. It's great that you have
written thousands of words on the subject that you know inside
out, but unless you sound convincing on the first paragraph,
there is a greater chance your visitor will hit the back button.
About 300 words per page is a good amount to aim for, which is
about the optimum for getting the correct keyword density
on a page. Any less than 200 words and Google, et al, will give
that page less weight as it assumes, perhaps incorrectly, that
you cannot possibly describe a topic with this meagre amount of
words.
Your chosen keyword phrase should appear several times in the
text, but not too much as that is considered spamming and will
likely fetch you a penalty. A ball park figure is about twice in
the first paragraph, twice in the last one and perhaps once in
the other paragraphs; one or two of which should feature your
chosen keyword phrase rewritten slightly differently.
Target only one keyword phrase per page - it's not a good idea
to target single keywords, unless unique, as they are
already very highly contested. Bold type the keywords a few
times throughout the content; this will help the search engines
and may also halt a roving eye. Use bullet points when listing
several topics to break up the monotony of sentences and
paragraphs; unlike the way this page is written.
Punctuation and grammar should be kept fairly tight, although,
again, don't kill yourself on this as Google won't mind if you
miss a comma here and there. As long as the copy is flowing and
the reader doesn't think you are a complete amateur. Just be
mindful of your 'your' and 'you're', and your 'it's' and 'its',
and so on, as faltering here really will make your site look
amateurish.
Refrain from putting too many graphics on your pages, as many
people are still on dial-up and any longer than a few seconds
for your page to load up and it is likely the visitor will hit
the back button. Same goes for those pages with the likes of
'Enter Site Here' once you have already clicked through from the
SERPs...annoying to say the least.
Following these basic pointers will help you construct copy for
attracting Google Ads more efficiently, but if you are selling a
product on your site, you will need the copy to sound as
enticing as possible to attract the visitor and to keep them
coming back.
It goes without saying, however, that many people will even
struggle with copywriting for Adsense, let alone for a site that
needs to sound professional and refined. By far the easiest way
to get your site off the ground in this case, is to acquire the
services of a professional copywriting website and also have
them do your SEO (search engine optimization) to help get your
pages up in the rankings quickly.
Good luck...