Information based marketing is one of the oldest and most effective techniques for bringing targeted prospects to your site and converting them into buyers. This is part of the reason that software, and distribution services that make the process of article promotion easier are so popular lately.

Though the various tools you can use to make the process of distributing your articles more easily are invaluable in getting your content the most exposure, that's only half of the story.

Getting article marketing to work for your site lies primarily in two things: