It has been said, "There are two things wrong with most writing. One is style; the other is content." The way a writer strings words together either grabs the reader by the scruff of the neck and shouts, "Read me," or hangs as limp and uninteresting as tattered sheets in a tenement window.

Let's examine the writing process and see how we can become better wordcrafters to improve our chances with readers. Here are some guidelines to give your work momentum and sparkle.

Communicate, don't try to impress. There is a happy medium between reading so tough you need an IQ of 180