You have developed an idea and come up with a product. How can you tell if you are marketing to the right niche? Here are some steps to research your niche market.

You may want to begin with some informal research. Check out on-line forums and other websites that feature similar products or information. How well promoted are they? How is their copy? Is their information appealing and easy to find? Are sites on your topic abundant, or hard to find?

Next, use the Overture search area at http://uv.bidtool.overture.com/d/search/tools/bidtool to see if others are paying for your keywords. Enter the keyword and sit back. You will be taken to a page with some of the top advertisers links. Click on