Have you ever noticed that Industry Professionals often create a new language to describe the things they are discussing? They often do this for reasons of maintaining common ground in their business endeavors. However often in making this new language and industry jargon they in fact borrow other words, which are common words used in society. If you are to ask these professionals why they chose words which are common words in the language to mean something else in your industry, they look at you and simply say;