You've probably heard the talks about dressing your website for success. You should find all possible ways to attract visitors and more then that to offer a lot of additional information to make them pay another visit again and again.
It seems rather unusual for me, to dedicate 90% of your time and resources searching and gathering complementary info and to update the website very often. For selling a 20 dollars worth product you should spend the main part of energy to keep your site "burning". It is like to accomplish your goal, first you fire the
arrow at the blank field, and then you paint the target around it.
I'm going to let you know that, in my opinion, the time of such heavy method has gone. You may forget all that garbage you have read about putting "content" on your web site. You may forget the large websites with many visitors swimming in pure confusion.
All you need is a minisite, a maximum two page site, having every line targeted to a single purpose: To Sell the Product.
It is a must for this minisite to act like a poisoned arrow: One Shoot, One Kill, No escape.
The minisite method perfectly fits the small business interests.
Why? Let's see below some pro arguments:
Valerian Dinca is the owner of the newest online business tutorial - Everything you need when you need it!