Become a Star: 10 Do-It-Yourself Publicity Techniques to Bui

Copyright 2005 Cherry Communications/Be Heard Solutions

Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.

Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) efforts. This is especially important for online businesses. It keeps them from going under when the economy is weak, and gets them ahead of their competitors when sales start picking up.

Now is the perfect time to get a fresh start on publicity strategies for your online business.

Here's ten tips using free publicity to kick-start an internet business into high gear:

1. Write articles: Articles don't have to be long; they just need to be informative. Writing articles gives you instant credibility, too. Submitting online, as well as offline, provides another good chance to get your name in print at no cost. Be sure to put your contact information in a contact resource box at the end of the article.

2. Write press releases: Reporters everywhere are looking for stories, and a press release gives them the information to write that story. Just make sure it