Yahoo has announced recently that they will be joining Google in introducing an advertising program where advertisers can pay per click. Using this method advertisers can set a budget by selecting how much they are willing to pay per visitor, and how many visitors they can afford per day.

In response to this opportunity sites like www.googlehomebusiness.com have released eBooks, tutorials, and short courses, that offer guidance to website owners looking to advertise their sites by using pay per click search engine programs from Google and Yahoo.

These courses illustrate the process of setting up online campaigns, writing effective ads, focusing on the right market, and strategies for measuring the results of your online campaigns.