Small businesses with annual sales less than $2 million, employ over half of all of the work force in the US. There are well over 10 million small businesses.

One thing that they have in common - they have few dollars to spend on advertising, and I seem them wasting these dollars every day.

As a business advisor, I have met with hundreds of small business owners. Many confide that they do not do much advertising.

While they seem to feel guilty about it, when I press, I find that they have tried a number of different ideas. Tried is the keyword here. They typically try for a while then realize there is no way to tell if they are getting their money