Being a Swede can be a GOOD thing!

In my work as a webmaster I have to consider the search engine friendliness of the sites I work on. Sometimes I feel lucky being a native swede, since the competition for swedish words is a fraction compared to english. Recently I was updating a site that sells stamps. (The kind that goes ka-dang and makes an imprint on paper. Not the small papers you lick on the backside and put on envelopes.) Since the swedish word is 'st