Remember the Average IQ is only 100 with your adds
Target your internet adds and pages for people with an IQ of 90
was the advise I recieved from a Harvard graduate who graduated
at the top of his class. He taught me a few tricks in marketing
and sales promotions years ago. This is one of his basic ideas
in marketing nursery stock. Its sort of like making
presentations simple and for the stupid. No one will miss the
message. For the many internet users who only spend 10 sec per
site when they are surfing it is all important. When I give
directions on how to plant a tree I sometimes say things such
as, " Plant with the green side up and brown side down". This is
short, simple, and easy to remember. If you give long, detailed
directions you will lose up to 50% of your customers. A short
and simple reply will be remembered, even if it is just, "Plant
in groups of three, fall is for planting".