Styles of Influence

Different people influence and are influenced in different ways. Most people will usually try to influence others in the way that most influences themselves. So if you are convinced through logical argument based on facts, you will usually try to convince others based on the use of logic and facts. The problem with this is that it is not always the best approach. There are four main influencing styles, each of which will appeal to a different type of person.

Common Vision

Common Vision aims to identify a shared objective for the future of a group and to strengthen the group members' belief that through their collective and individual efforts, that vision can become reality. It involves appealing to people's hopes, values and aspirations and by so doing, animating them. It also aims to makes participants feel a part of a group, which shares a common purpose. This gives the group added purpose, strength and confidence.

To be successful with the Common Vision approach, you need to be able to share the bigger picture with a degree of enthusiasm and commitment to carry people with you.

There are two aspects of Common Vision: