Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what people write about your company or brand on other websites and in forums, blogs, and articles. The search engine results page is the digital front page for your company. Be aware that the good and the bad search engine listings are visible to your potential clients and affect reputation and buying decisions. This has a powerful influence on your company and brand reputation.

What can you do if negative information relating to your company appears in the search results? You may want to consider Search Engine Reputation Management.

Search engine reputation management combines reputation management with search engine optimization. Think of it as a mix of PR with technical skills. High rankings of the good publicity is the goal, which will in turn push bad publicity down the list and out of consumers