Rather than focusing on closing sales, focus on helping people to buy. Being governed by fear of rejection can make the task seem insurmountable, or an unattainable plateau. Many sales people take rejection far too personally. Being valued is important to self image, and self esteem and rejection can cause you to question that value. Unfortunately, in most cases the focus is on your personal fear of rejection rather than helping people make a good buying decision. The focus must be transferred and primarily centered around helping prospects to buy, and to make good buying decisions. Prospective clients are not concerned about how we feel, it