Pay per click advertising has become one of the most popular forms of online advertising. Businesses ranging from mom and pop e-commerce stores to Fortune 500 corporations are using pay per click ads to promote their sites and sell their products and services.

While a pay per click advertising campaign can be a great business tool, it must be used accurately in order to prove effective.

Being able to accurately use this great tool, whether it is through Google Ad Sense, or Overture, you need to be able to have a basic grasp on its usage.

In other words, to obtain the most profitable results from a pay per click campaign, you need to start out by being able to write a good pay per click ad.

Remember that online surfers will click on your ad purely on the text they see. It does not matter at this point what the product you are selling promises, or what the price savings are compared to your competitors.

What is crucial at this stage is that your pay per click ad is written in a manner that will compel potential customers to click on your ad.

Here are tips you should use when writing a pay per click ad.

1. Always make sure to match the headline to your audience. If your audience is comprised of flea market vendors, make sure you mention the term flea market at the top of your ad.

2. Showcase a benefit of your product or service directly in your pay per click ad. This will encourage visitors to click on your ad.

3. Make sure the displayed URL makes sense to your potential market. You want the URL to contain words that are recognizable to your intended market.

Donny Lowy has set up http://www.billionfreeads.com to show entrepreneurs how to advertise for free.