So you have a website, email address, and you're getting your newsletter out there (well, at least a little bit). You've been to seminars, bought information about how to promote your site, and you're ready to implement.

You decide to start creating keywords for search engines. Then, someone tells you to do pay per click, ezine advertising, write articles, participate in discussion forums, start a blog, update your newsletter, write a sales letter, write a better headline, automate your mailing list, do joint ventures