Website owners who have passed the initiation rite of getting traffic come face to face with another problem. Why don't people buy from their website and what they can do about it?

1. They don't feel safe
Give your visitors a feeling of safety by telling them about your secure ordering process, your privacy policy and how jealously you protect their email address, and your refund and contact information.

2. Lack of a professional look
Think about the professionals you know. Start from yourself and move on to the mechanics, engineers, doctors and lawyers you know. They all look different but they dress appropriately for their profession. A skilled mechanic who wears a doctor's stethoscope around his neck is as strange as a doctor who carries a wrench in his hand to the examination room.

Does your Website convey a message of unity and coordination by having a theme? Is it easy to navigate? Do graphics look home made? Are there too many ads, banners, and pop ups?

3. Lack of flow through AIDA
A quick look at the statistic of website marketing shows you how little website owners care about this. According to Overture in July 2004, 3380698 searched for the term