In 2004, 33 million US and Canadian Leisure Travel Hotel and Hospitality consumers bought, booked, or found their trip online for a total of 65 billion $ in travel revenues through the Internet. This represents a full 59% of the total $120 billion Leisure Travel market. (These numbers are not exaggerations: the source for these numbers is online research leader Forrester Research.)

About 65% of all travelers did at least some of their travel planning online. For example, the