Building Internal Support

So, the boss has been reading all of the great things about affiliate marketing, and the next thing you know, you've been anointed as the affiliate manager. You pick a solution provider and things are ready to roll, right?

Not exactly. If you are going to run a successful affiliate program, it is vital that you build internal support and it comes down to three basic tenets: activate, educate, and organize.

Activate the program
Before you can manage your program, it has to exist. Your first move should be to make fast friends with the IT folks. They've got a lot of stuff on their plate, so if you hope to get proper attention during the implementation process and after the program has gone live, you'd better have an in with them.

They're people just like you and me