The internet offers freedom for visually impaired people and people with other types of disabilities. It offers them the opportunity to go shopping, talk with friends, run a business, and generally stay informed. This is something that not many people with good eyesight think about. For an experience that many of us view as primarily visual it is hard to grasp the importance of good content and a well designed site for people with these types of disabilities. However for web designers and SEO practitioners this should be of prime importance. Unfortunately, often it is not.

There has been great advanced in assistive technology recently for the 10+ million of Americans who are visually impaired. This includes screen readers and Braille devices which give them an alternative way to view a site. I was involved in a demonstration of this technology recently which is very impressive. Unfortunately the results from badly designed sites or poorly optimized sites greatly reduce the user experience of the visually impaired. Keyword stuffing, poorly written content, gibberish alt tags, stuffer anchor text, and graphical designs all weigh in to reduce the experience and make web sites, in some cases, almost impossible to comprehend.

Many web designers and SEO practitioners are not supportive of this group