Why do people visit your website? Pay per click? Word of Mouth? Lots of advertising? Dumb luck?

What ever gets them to it, only one thing will ever make them come back. And that is "Content."

What is content? It is information of some type that is of interest to your visitors. They learn something new or see a new slant on something they had heard about or are otherwise entertained. They return, hopefully often, to see what you have new. Keeping content fresh is key. Here are some ways to do just that.

1. Start a newsletter that has articles and content about the products you sell on your website. Offer an opt-in signup form on you website to receive your newsletter. Send your opt-in list a newsletter at least once a week. To make it fresh, write about one of the features of your product in each newsletter.

To add content, answer questions from your subscribers. It will make them feel good seeing their names in print and the time it takes to write the answers will go toward writing your newsletter, not just answering one email. Many of your subscribers probably have had the same question, but didn