Creating Your Own Unique Info Product
Everyone has ideas, everyone is unique, and everyone has
something to offer. That being said I'm going to teach you some
ways to create your own Unique Info Product. Remember to start
with the basics.
1. Start with You.
Before you go off researching every idea that strikes your
fancy, take a look at yourself. Ask yourself what you may have
to offer. Chances are you may know more than what you think.
What are you currently doing for a living? What are your
hobbies? What unique interests do you currently have? By doing
this self evaluation you could end up with more ideas that are
familiar to you than you could imagine. This in itself could
potentially save you countless hours of research, which will
save you time and ultimately money.
2. Organization is Key.
Make an outline. By outlining your thoughts you are giving
yourself a graphical depiction of what you know. Keep it basic.
Use broad general categories at first. You can and should use
this technique for any project you plan to evaluate or
implement. You should prioritize your categories. Ex. (gathering
the ingredients comes before baking the cake.) Once you have
your broad categories laid out then you can begin to populate
each category with sub-categories and procedures.
3. Evaluate and Refine.
Now that you have a map of your potential Info Product it's time
to evaluate the idea. If your hobby is watching TV and you are
thinking of writing an Ebook on watching TV you may want to
reconsider. Now if you hobby is evaluating Surround Sound
Systems and you have enough knowledge to be able to instruct on
how to wire and install these systems you may have a building
block for something that people want. Will it fly? Is there a
need for this information? Can you broaden your potential market
with some refinement? Some of these questions will have to be
answered through market research. But for now perhaps you have
the basic component to start with. Start from within and then
reach out. Even if you don't feel you have a marketable idea,
you now have a good perspective of what you know. Perhaps this
knowledge can be used in conjunction with another idea that
you're doing research on. The more knowledge of your own that
you can tap into, the less time it will take you to get your
product to market. This is a key issue with any product.
For example a Builder knows that it will take 4 months to finish
Plan A, a design that he has built previously, and it will take
6 months to build plan B a new design. Which is more cost
effective? Plan A is already etched in his mind. He knows his
actual costs, how much material and labor it will take. Plan B
is a totally different design. A new set of estimates will need
to be prepared; sub-contractors will need more information in
the form of new blue prints. There is always a learning curve
when implementing a new design or product.
Given that plan A is a marketable design it makes sense to start
with Plan A. If Plan A is not a marketable design then Plan B
would be second choice, because the builder can draw from his
knowledge base of previously built homes. Now if the builder
decided he wanted to build cars he would have to spend quite a
bit of time learning the car industry.
Stay with what's familiar at first. You need to know what you
know first, and then you can diversify.
Author, Gilbert Murray
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