In the mid-Fifteenth Century, when Johann Guttenburg brought moveable type printing to the western world I doubt he envisioned the industry he would create. Today, printing is a significant line item on every business budget. Invoices, contracts, business cards, letterhead, and brochures are all part of the day-to-day operations of every business.

Often when the bill comes, it feels like you are carrying the whole

$90 billion industry by yourself. There are, however, ways to save money on printing, if you know the right questions to ask..

The most important thing to remember if you want to save money on printing is that printing is a production business. Large jobs and long runs are less expensive than short ones, so plan ahead! The most expensive part of the process is the set up. Once the press is running, your per piece cost goes down with every page you print. For example: I recently designed a small tri-fold brochure for a client. The printer