The key concerns facing email marketing practitioners

Email is used heavily in both B2B and B2C markets. The medium has obvious advantages- immediate, cost effective, real-time tracking and quick feedback loops for testing. The benefits are well documented, but this only tells half the story. UK email practitioners are facing difficult challenges when trying to manage an email program.

Adestra have conducted a survey of 65 UK based email practitioners to discover what the main challenges are that are facing them today. The results make interesting reading, with participants readily recognising that they could improve their email program.

In this article we provide a detailed summary of the main findings and Adestra