The Business Advantages of Conference Calling Using the Internet

The Internet provides a practical venue for the conference call. With its low cost and ability to accomodate many listeners it is now practical to open a conference call to almost anyone (at least to listen). Many firms now do. For example, a recent article in the Wall Street Journal related how IOMEGA does this as an efficient way to control the irresponsible babble on Internet bulletin boards. People posting idle chatter now attract accurate responces from others who have heard the actual story on a conference call. As a result, the irresponsible postings are controlled. Naturally, investment professionals complain that this allows the novice to access raw information that needs interpretation by someone more knowledgable - namely such a professional. However, companies like the ability to make one public statement, and then be free from goverment limitations on how investment information must be released. And individual investors like it too, as access to this information gets them access to information that once only slowly reached the average investor. Even Chairman Levitt of the SEC sides with the theory of greater access for the masses. According to an article in the 24 May 1999 issue of the Wall Street Journal, the NASDAQ has even funded a pilot program to pay for public access to conference calls. Firms such as DELL and Cosco are early participants.

Using the Internet has many advantages besides the instantaneous international release that results. It is possible to save the audio files so that the call can be accessed later at a more convenient time. Plus it would be possible to edit out meaningless portions to provide sort of a "Cliff Notes" of each conference. Naturally, there are some limitations. If everyone could ask a question, real brawls could result as the conferences became uncontrolled. So most Internet systems limit who can ask a question. An outstanding advantage for the average investor is to witness directly a firm's management in action. While the information might be the same, an investor gains confidence in management that presents a virtuoso performane over one that is defensive, hesitant, and obfuscative. The details aside, the speed of responce and other items that don