Click and Park: The Future of the Parking Industry

Automobile-dense markets are perfect targets for Web and wireless enabled payment services for parking, which allow for advanced fee collection, decreased operational costs, fewer on-site employees, increased security, predictive parking services and co-branded promotional plans for customers.

For instance, the county government of Burlingame, California, wirelessly regulates its parking meters to stop meter theft and monitor coin deposits. The parking industry itself is estimated at over $500 billion; the US accounts for over 105 million parking spaces.

Half-way across the world, Singaporeans today can use their mobile phones to pay for parking, taxi fares and photo prints. In the Suntec City shopping area, drivers can pay parking tickets via cellphones after having procured a designated PIN (Personal Information Number) with a local services agent. M-solutions providers like Netgalactic (www.netgalactic.com) expect major takeoff in Web and wireless enabled parking solutions for markets ranging from the US to the Asia-Pacific.

In Australia, companies like Telstra are also targeting services which will collapse multiple credit card features into one single cellphone. In Melbourne and Sydney, mobile phone-equipped parking meters are widespread (thanks to features like meter expiry alerts via SMS), and sales at phone-equipped soft-drink machines are reportedly 10 per cent higher than at conventional machines.

Leveraging the Web and handheld devices for parking offers numerous advantages for drivers: avoiding the need to fumble for change, locate attendant booths in labyrinthine parking lots, waste time queuing up at the booths, or deal with the uncertainty and inconvenience of not having guaranteed parking spots. Services offered through such a system would fall into three categories: pre-parking services (eg. viewing, booking, promotion of related commercial goods and services), active services (eg. expiry alerts), and post-parking services (eg. aggregated billing, coupons, co-promotion of other services).