Personal ads are hundreds of years old.

There were already personal ads in newspapers at the beginning of 19th century.

Now, with the invention of Internet, you can place your personal ad in front of hundreds of thousands of available singles. In terms of reaching the widest audience for your personal ad, nothing can compare with online dating services.

Should you even bother with placing a personal ad in newspapers those days?

I have been placing personal ads in newspapers, and I have been placing personal ads online, and my experience is that online dating services beat traditional personals every time.

This is why:

1. You can reach many more people through your online ad.

I have said about it in the very beginning but this is worth repeating: newspaper ads can NEVER compare with the audience you can reach online. Virtually every one has connection to the Internet these days, and since you are reading it online, I am sure you would prefer someone computer literate as your mate.

2. You can put much more information in your online ad.

To include as much information in your newspaper ad as you can in your online ad would cost you a fortune