You might think it's a radical claim, but creating an email marketing program for your business can be a bit like installing your own cash machine! Marketing by email, if done properly, can produce instant results, generate sales within minutes, and over time builds customer loyalty, brand awareness and increased web site traffic.

Despite all the the Internet developments in the past decade, email still remains the single most important "killer app" online. Almost everybody reads their email (even when they may not look at web sites that often), and you can reach almost every decision maker in your target market within minutes, whenever you like.

It's cheap, too. If you've ever done a traditional direct mail campaign, you'll know that the cost can be between