Any professional speaker will tell you that one of the most important rules of speaking is to know your audience. For most speakers, this means hours of preparation researching the company or organization to which they will present their material. Speakers know that by reading trade publications, in-house newsletters and promotional materials, they will learn the jargon that is the language of that company.

Real pros will also inquire about the audience members themselves. They will ascertain something about the corporate structure, the VIP